How to make a viral video-game hit in the era of Discord and Twitch

Where two congresswoman streamed video games with YouTube stars

Congresswoman Alexandria Ocasio-Cortez plays Among Us with another Congresswoman and a cast of popular YouTube stars. Source: Twitch

TL;DR — Among Us succeeded out of nowhere because it had multiple low barriers to entry, and was a social experience over just a gameplay experience. Twitch streamers used this social element as their own flywheel, collaborating with other…